Red7e Picks Up Racetrack Branding For Churchill Downs

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Churchill Downs Inc. has assigned additional creative duties to Red7e.

The Louisville, Ky., shop has assumed advertising responsibilities for five of the client’s racetracks: Arlington Park, Chicago; Calder Race Course, Miami; Ellis Park, Henderson, Ky.; Hollywood Park, Inglewood, Calif.; and Hoosier Park, Anderson, Ind.

The agency will unify the brand within the network, said Red7e president Tom Halbleib, and create “transferrable promotions.”

Work will include television, radio and print.

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