Red Robin Assigns Media to Texans

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DALLAS Casual-dining chain Red Robin Gourmet Burgers has hired TM Advertising for traditional media planning and buying services, the agency said.

The Interpublic Group shop was selected after a national review. Billings are estimated at $3-5 million. Other contenders for the Greenwood Village, Colo.-based client were not disclosed.

“We are impressed with TM’s proprietary processes that allow us to better use our qualitative data to more effectively reach our guests,” said Dwayne Chambers, vice president of marketing for Red Robin.

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