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Nobody in advertising may understand the Wisconsin Dells recreation area more personally than Emil Bertalot, so it’s only fitting that the new guidebooks and collateral advertising for Dells Boat Tours are the work of his agency, Sprecher Bertalot & Co. in Milwaukee.
Fascinated with the Wisconsin Ducks–amphibious craft that ply the waters of the Dells–since his first visit there as a 5-year-old, Bertalot sent the company so many cards and letters expressing his interest that he was made an Honorary Duck Commander in 1974.
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