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Shortly after starting at TBWA\Chiat\Day in Los Angeles, I began a project called “Reawaken the Pirate,” celebrating the rebel spirit that historically defined the agency.
During research, a young creative team dug up an ad from the mid-’70s titled “HOW CHIAT/DAY LOST THE HONDA ACCOUNT.” It’s the kind of thing you only see in old awards books: long copy, black and white, with a bracingly candid headline, no pictures, not even a halftone. (DOWNLOAD THE AD)
Equal parts simmering defiance and clear-eyed introspection, it had a wonderful spirit of outspoken honesty.
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