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Publicis in the West has picked up RealNetworks’ creative and media account following a review, and is gearing up to launch a campaign for what it calls “the first TV station on the Internet.”
Sources estimated billings at $10 million. The agency and client, both in Seattle, declined to confirm that figure.
Publicis overcame three other finalists, Odiorne Wilde Narraway & Partners in San Francisco and Seattle shops Sedgwick Rd. and WongDoody, in a review that began in January.
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