A real doll

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

No, she’s not trying to elbow Barbie off the toy-store shelf. But a new doll from Mattel can certainly develop an attitude.

She’s called What’s Her Face, and true to the name, her head is as blank as a cue ball. Kids are encouraged to add whatever eyes, lips, wig and wardrobe they like from her myriad accessories.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in