READING THE COMPASS: Figuring Out What It Is That Makes People Attractive to One Another - Or Not

It’s more complicated than you might think. That’s the conclusion The Decision Shop, a research subsidiary of Backer Spielvogel Bates, comes to in assessing what constitutes ‘attractiveness’ today. Good looks certainly matter, especially when men are rating women. In fact, 58% of men and 71% of women agreed with the statement, ‘How I look is an important part of who I am.’ But the research (surveying the Consumer-Link HBA Consumer Panel) concludes that ‘attractiveness is a very complex issue indeed, and far from one dimensional.’