READING THE COMPASS: Figuring Out What It Is That Makes People Attractive to One Another - Or Not

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.





It’s more complicated than you might think. That’s the conclusion The Decision Shop, a research subsidiary of Backer Spielvogel Bates, comes to in assessing what constitutes ‘attractiveness’ today. Good looks certainly matter, especially when men are rating women. In fact, 58% of men and 71% of women agreed with the statement, ‘How I look is an important part of who I am.’

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in