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Tool Time
As their numbers build on television, home improvement shows are drilling deeper into younger demographics
By Alec Foege

WB Repeat Plan Could Grow
Repurposing of prime-time shows may move beyond Sunday fringe slot

TV Sports
Fox Sports Hits ESPN Locally
Regional Sports Report taking on SportsCenter

Syndication
CAA Pitches Patti LaBelle
Will meet with studios to discuss talk show for ’03

TV Sports
World Series Spots Moving
Fox 70% sold; other baseball sales softer

Market Indicators

NATIONAL TV: TIGHT
All dayparts except for daytime are sold out for third quarter. Nets are now bracing to see how buyers will exercise fourth-quarter cancellation options, which must be activated by Aug 1.

NET CABLE: DRAGGING
The cable upfront is grinding to a close. Big nets are working on the last 10 percent of their deals, but most of the activity is with the myriad smaller networks.

SPOT TV: DRIVING
Market is pacing about 5 percent to 10 percent over last year. Autos continue to be a boon as GM’s zero-percent financing campaign hits the air. Entertainment, retail and political also spending aggressively.

RADIO: BUSY
Radio sales are up in the mid-single digits compared to last year. Most active categories include automotive, entertainment and retail. National inventory is tight into August.

MAGAZINES: ACTIVE
Women’s titles are expecting to see page gains in third quarter thanks to a bounty of soon-to-be launched fragrances such as Chanel’s Chance.