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Media Plan of the year
11 Award-Winning strategies for spending advertisers’ budgets

Upfront Hits First Standoff
Major cable networks holding out for CPM hikes that agencies won’t pay

Radio Syndication
Fox News Sets Up Radio Arm
Ailes wants to control own destiny on the dial

Hispanic Media
Univision Tunes In Radio Unit
But $3.5 billion HBC deal faces lawsuit hitch

Magazines
Reader’s Digest Updates Again
Editor Leo sets redesign for September issue

Mediaweek Magazine Monitor

Market Indicators

National TV: Moving
With the upfront completed in all major dayparts, sales for National Football League telecasts on CBS, Fox and ABC are in full swing. Despite ratings declines last season, ABC’s Monday Night Football is selling at CPM hikes of up to 10 percent.

Net Cable: Stuck
Younger-skewing, targeted networks are writing lots of upfront business. But general entertainment networks, aside from USA and Lifetime, are at a stalemate with agencies over pricing. Upfront should wrap up by July 4th.

Spot TV: Tight
Auto and political spending continues to fuel local TV. Tight to sold-out conditions in top markets through July; some are well-booked into August.

Radio: Healthy
June is pacing ahead by about 6 percent. Autos, retail and fast foods are coming on strong. July is up 10 percent in some major markets.

Magazines: Sturdy
Bridge and streetwear clothing lines are holding up strong heading into third quarter for women’s fashion titles.