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Crunch On Creativity
BY ALAN JAMES FRUTKIN
The TV networks and their sibling studios are getting squeezed by corporate overlords. What is
happening to development?

A&E to Chase Younger Demos
Net slates new originals and acquired shows to reverse ratings slide

Agencies
Publicis Vaults To No. 2 Spot
Media-buying clout to grow with Bcom3 deal

Network TV
Buyers: ABC Is Blowing It
Plan to drop Nightline could backfire, they say

Magazines
SI Seeks Buzz With Barkley
In-your-face profile tops McDonell’s first issue

Market Indicators

National TV: Strong
Look for the morning daypart, currently the most in-demand by advertisers, to see sizable CPM increases in the May upfront.

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