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MAGAZINES SPECIAL REPORT

Lady Jane
By Lisa Granatstein
Editor of the Year Jane Pratt knows what young women want

The Hot List Maxim, Teen People Rule

March Madness, Magnified
After slow February sweeps, nets roll out series, specials and stunts

Agencies
OMD Expands Media Duties
Omnicom broadcast unit to plan, buy all media

Washington
Currying Favor On the Hill
As deals pend, EchoStar, Comcast make gestures

Magazines
Fuller Needs Fast Results
New Us editor said to have one-year contract

Market Indicators

National TV: Robust
All dayparts in second quarter are strong, except for evening news.

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