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MAKING SPIRITS BRIGHT
-Captain Morgan’s spiced rum pirate icon gets star treatment
in national TV ads.
-In an increasingly crowded market, vodka companies vie for consumer dollars.

Exclusives
HAIR EXTENSION
Unilever invests $20M in Rave and bows a new tweens line for Suave, the brand’s first stab at the highly desirable teen-wannabe demo.

CEREAL THRILLERS
Kraft’s Post cereals dangle free trips to the movies or snacks in a holiday promotion aimed at kids and families.

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