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Super Brands
Which brands soared during one of the toughest years for marketers? Which ones are best prepared for what comes next? Brandweek ranks the big players and examines ‘Red’ and ‘Blue’ America.
Exclusives
Snack Epidemic
Snack items Hershey’s Kisses,M&M’s, Reese’s and Oreo Cookies consume some of the top spots in EquiTrend’s 2002 survey of the nation’s most valued brands.
Smells like Teen Spirit
Pierre Cardin aims for Gen Y with a line of male grooming products backed by a $5M campaign to vie with Johnson & Johnson’s Neutrogena Razor Defense and Beiersdorf’s Nivea Men.
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