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Super Brands
Which brands soared during one of the toughest years for marketers? Which ones are best prepared for what comes next? Brandweek ranks the big players and examines ‘Red’ and ‘Blue’ America.


Snack Epidemic
Snack items Hershey’s Kisses,M&M’s, Reese’s and Oreo Cookies consume some of the top spots in EquiTrend’s 2002 survey of the nation’s most valued brands.

Smells like Teen Spirit
Pierre Cardin aims for Gen Y with a line of male grooming products backed by a $5M campaign to vie with Johnson & Johnson’s Neutrogena Razor Defense and Beiersdorf’s Nivea Men.

License to Drive (sales)
DaimlerChrysler, Ford Motor and Kawasaki slap their names on everything from bicycles to cologne. And almost everything old is new again at Licensing International 2002.

Seat of Their Pants Promo
Levi’s Dockers will use Tom Arnold’s on-air bachelor party on Fox Sports’ Best Damn Sports Show Period as the venue to launch its stain-resistant
Go Khaki line.

-American Express charges ahead with a multi-year NBA deal.
-Cingular Wireless effort tells Hispanics ‘Beware of hidden charges.’
-Midwest Express serves up new seat, logo and soon another name.
-Skyy Vodka portrays sultry cinematic cocktail moments.
-Chambord liqueur and Canandaigua’s Paul Masson offer new efforts that target women.