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Toy Titans
They’re looking for exclusives, smart marketing ideas and money up front. As toymakers and inventors unveil their magical playthings this week, the biggest question remains: Will retailers bite?
Exclusives
To Diet For
PepsiCo will roll out its first major push since 1998 behind Diet Pepsi with a packaging revamp, new TV ads during the Academy Awards telecast.
French’s Revolution
Reckitt Benckiser’s French’s Mustard gets a $20M overhaul as RB seeks to build a portfolio around its best-known food brand.
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