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Making Movies
ESPN’s Mark Shapiro hopes original sports-themed movies will help grow his network’s brand with both sports fans and new viewers. By Megan Larson

Upfront Dancing Begins
Network sales execs already floating 2 to 5 percent CPM increases

WorldCom Hangs Up
Publishers set to lose consumer and B2B ads

Nielsen Delays
’02 Weighting Clients are too close to upfront to participate

TV Programming
Embassy has Buyers Baffled
Fox morphs midseason drama post Sept. 11

Market Indicators

National TV: Busy
With first-quarter scatter sold out and second quarter tightening, network sales executives foresee positive CPMs for May upfront marketplace. Buyers are yet to be convinced.

Net Cable: Warming
Although the flow of ad dollars in scatter is still fragmented, the spending volume has picked up in March due to an influx of automotive money. Studio dollars are still trending strong.

Spot TV: Steady
Automotive dollars continue to hold up as stations report the first two months of 2002 are up slightly from last year. Telecom and retail categories continue to be soft spenders. Stations eagerly waiting for political advertising dollars to start rolling.

Radio: Mixed
National spot finally showing signs of life. February is hurt by lack of tune-in advertising, and March is wide open. A few local markets like Boston, Miami and Washington D.C. show signs of tightness.

Magazines: Slow
Luxury spending is down overall, most notably jewelry, which has seen dwindling sales at duty-free shops. Designer apparel ads remain steady.