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Media Strategies 2002
Survey: How Advertisers Are Aiming Their Media Buying Now
Plus: A Q&A With Mediaedge: CIA’s Rino Scanzoni
Autos Rescue 1st-Qtr. Spot
Surprise strength in car spending helps stations through dismal ’02
Satellite TV
Ergen’s Making Enemies in D.C.
EchoStar CEO’s odds to win Hughes get slimmer
TV Programming
Will Seinfeld’s Curse Return?
NBC giving $10 Mil push to Louis-Dreyfus’ Ellie
Magazines
Rosie’s Out: No Worries
Buyers believe gay revelation will not affect title
Market Indicators
National TV: Active
Second-quarter scatter buying, moving at above-upfront prices, is robust at most of the networks.
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