To read these articles in their entirety, subscribe to Adweek.com's Premium Services.

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Media Strategies 2002
Survey: How Advertisers Are Aiming Their Media Buying Now
Plus: A Q&A With Mediaedge: CIA’s Rino Scanzoni

Autos Rescue 1st-Qtr. Spot
Surprise strength in car spending helps stations through dismal ’02

Satellite TV
Ergen’s Making Enemies in D.C.
EchoStar CEO’s odds to win Hughes get slimmer

TV Programming
Will Seinfeld’s Curse Return?
NBC giving $10 Mil push to Louis-Dreyfus’ Ellie

Magazines
Rosie’s Out: No Worries
Buyers believe gay revelation will not affect title

Market Indicators

National TV: Active
Second-quarter scatter buying, moving at above-upfront prices, is robust at most of the networks.

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in