McDonald’s Corp.’s interest in videos goes beyond its recent promotion with ‘Dances with Wolves.’ The burger giant’s 1992 annual report is in two parts:" data-categories = "" data-popup = "" data-ads = "Yes" data-company = "[]" data-outstream = "yes" data-auth = "" >

READ THE REPORT, SEE THE MOVIE



McDonald’s Corp.’s interest in videos goes beyond its recent promotion with ‘Dances with Wolves.’ The burger giant’s 1992 annual report is in two parts:

The tape is a roundtable discussion by McDonald’s execs moderated by Bill Kurtis, anchor for CBS’s WBBM-TV, Chicago. One of the penetrating questions he lobs is, ‘Are the Value Meals working?’
Also on the tape are two TV spots from Leo Burnett. One, ‘Fair Trade,’ will be used globally.
McDonald’s spent $1.3 billion on advertising and promotion in 1992, up from $1.2 billion in ’91.
Copyright Adweek L.P. (1993)