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Looking to grab market share from Starbucks and other well-known brands, New England Coffee Co. will enter the consumer java wars with a $2 million ad push.
RDW Group in Providence, R.I., has created a TV, print and outdoor campaign slated to break this fall, according to David Vittorio, New England Coffee’s marketing manager.
The privately held company in Malden, Mass., has been supplying Winslow’s Gourmet Coffee to restaurants, hospitals and institutions for more than 80 years.
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