RDW Readies Trade Rollout for Verax

BOSTON RDW Group is preparing a marketing program for Verax Biomedical, a company that provides bacteria testing technology for donated blood. Advertising, interactive efforts and collateral materials are all in the mix for the Worcester, Mass.-based client.

Ads from the independent shop in Providence, R.I., will break in trade publications in advance of November’s American Association of Blood Banks trade show in San Diego, an agency representative said. Executions will target medical professionals attending the show.

The client is important for the shop because, “This new work will demonstrate RDW’s strength in a category that is projecting tremendous growth in New England,” the rep said. “By all accounts, biotech and biomedical is and will continue to be the region’s next technology boom,” and with Verax, the agency gains credibility in that growing market.