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ATLANTA BB&T Corp. said it has selected Rockett, Burkhead & Winslow to handle its advertising after a six-month review of agencies throughout the Southeast.
The independent Raleigh, N.C., shop will provide creative development and media buying services for the Winston-Salem, N.C., bank. The scope of the assignment includes overall branding, marketing communications and interactive chores.
The incumbent was Howard, Merrell & Partners, an Interpublic Group shop in Raleigh. After holding the account for the past decade, the shop did not participate in the review.
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