Razorfish Joint Venture Renamed

NEW YORK — Intervision-Razorfish, a Tokyo-based digital shop 49 percent owned by Razorfish, has altered its moniker to Frontage-Razorfish.

The name change comes two months after Dentsu, the largest advertising agency in Japan, acquired a 40-percent stake in Intervision, previously a wholly owned subsidiary of Sony Corporation. As joint shareholders, Dentsu and Sony renamed the operation.

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