Rattle Preps Push for Kids' Hair Salon Chain

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BOSTON Rattle Advertising is preparing a campaign for Snip-Its, a chain of children’s hair salons that recently named the agency for marketing services.

One print ad touts Snip-Its birthday parties for girls, 3-10. It shows a young girl holding a magic wand with a huge glowing star at its end. The headline bills Snip-Its as the place “Where damsels in distress turn into fairy princesses.” Another execution cautions, “Absolutely no running, especially with scissors,” along with colorful cartoon renderings of combs, mirrors and hair dryers.

Along



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