Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Rational Software has hired consulting firm Pile and Co. to lead a search for a new agency to handle the creative portion of its advertising account.
Representatives from Boston-based Pile and Co. confirmed handling the review but declined further comment, referring questions to the client. Officials with Rational Software did not return calls.
Overall ad spending by the company, which provides a variety of Internet tools such as software used by programmers to ensure that applications work as planned, was estimated by sources in the $15-20 mil-lion range.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in