Rating the Cable Networks

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

A season-to-date report card

Overall, the impact of cable in the broadcasting arena remains undeniable. Season-to-date (Sept. 23, 2002, to May 18, 2003) and based on cable networks measured by Nielsen Media Research, ad-supported basic cable grabbed a total 31.4 household rating/51 share in prime time—up 5 percent in ratings and two share points from the comparable period a year ago (29.8/49,

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in