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A season-to-date report card
Overall, the impact of cable in the broadcasting arena remains undeniable. Season-to-date (Sept. 23, 2002, to May 18, 2003) and based on cable networks measured by Nielsen Media Research, ad-supported basic cable grabbed a total 31.4 household rating/51 share in prime time—up 5 percent in ratings and two share points from the comparable period a year ago (29.8/49,
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