Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK Country music group Rascal Flatts is backing the Milk Rocks! campaign and will offer fans a chance to sing with them live onstage.
The “Be a milk rock star” push, part of the broader Milk Rocks! public service effort, promotes health and nutrition and was created by MilkMedia, which designs milk carton side panels and lunchroom posters in more than 95,000 elementary, middle and high schools across the country.
The band will pre-record messages to fans explaining contest rules as well as nutritional facts about milk, which can be seen on milk cartons, school lunchroom posters and a Web site prior to the live concert.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in