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Bates, Ogilvy Join Grocer’s TV, Radio Field
DALLAS–Two Houston shops have been invited to pitch the $10 million broadcast creative account of Randall’s Food Markets, one week after the grocery chain heard presentations from five finalists, sources said.
Bates Southwest and Ogilvy & Mather were both given a chance to present after Randall’s officials heard from the five other shops thought to be finalists, according to sources. Two insiders said the Houston client was reportedly unimpressed with what it heard and decided to seek additional ideas.
Executives at both Bates and Ogilvy declined comment.
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