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RadioShack has hired Lee Applbaum as CMO to lead the company’s advertising, brand management and marketing initiatives.
Applbaum, who also will serve as executive vp, was previously CMO at Schottenstein Stores, a Columbus, Ohio-based company that owns interests in retailers including Filene’s Basement, DSW and American Eagle Outfitters.
Applbaum will report to Julian Day, CEO of RadioShack, Ft. Worth, Texas. He replaces Bob Kilinski, who becomes svp-business development.
“Lee’s joining us at RadioShack represents another significant step in strengthening our senior management team,” Day said in a written statement.
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