@radical Turns Camera On FDNY

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

When Rick Boyko asked Jon Kamen of @radical.media to adapt Brotherhood, Ogilvy & Mather’s coffee-table book about the Fire Department of New York, into a documentary film, Kamen didn’t hesitate. “I said to Rick that I was thrilled to support the project, but it shouldn’t be about 9/11. It should be about brotherhood.”

The resulting movie, directed by Lilibet Foster, follows firefighters in three units beginning 15 months after 9/11. While that day is a constant presence—one unit has the roll-call board from 9/11 encased in plexiglass—the film touches on everything from who cleans the sink in the firehouse to the life-threatening travails firefighters face and the strong bonds they share.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in