Quitters Prosper in KSV's Anti-Smoking Ads

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

BOSTON Kelliher Samets Volk’s latest anti-smoking ads for the Vermont Department of Health make an appeal to young adults who may be looking to keep a few extra dollars in their pockets, instead of cigarettes.

A trio of TV spots—set in everyday locales such as a living room, drive-through shopping area and a laundromat—show people unexpectedly finding cash because they no longer spend so much on tobacco products. Graphics note the high cost of smoking a pack each day: $150 per month and $1,800 per year.

The



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in