Q&A: Saatchi X's Dina Howell Talks Shopper Marketing

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Dina Howell, the new worldwide CEO of retail marketing shop Saatchi & Saatchi X, has spent her entire career at Procter & Gamble, lastly as vp of global media and brand operations. This week, she started her first job in the agency world, taking the reins from Saatchi X founder Andy Murray, six years after Murray sold the shop he founded to Publicis Groupe’s Saatchi.

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