Q&A: For Quaker, It's All About the Oat

Quaker Oats has had its hands full lately. The brand kicked off a breakfast promotion in New York’s Times Square earlier this week. And next Monday, it will break an integrated campaign from its new lead agency—Goodby, Silverstein & Partners—touting the wholesome properties of the oat. Called “Go Humans Go,” the effort marks the first time the PepsiCo division has linked its entire whole grain oats brand portfolio under one umbrella campaign.

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