Q&A: Gov. Tim Kaine Reflects on 40 Years of 'Virginia Is for Lovers'

One of the most iconic tourism taglines

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In 1969, creatives at the Richmond, Va., ad agency Martin & Woltz, which would later become The Martin Agency, were tasked with developing new tourism advertising that would draw the next generation of visitors to the state. The line they came up with, "Virginia is for lovers," has become one of the most enduring and recognized tourism slogans of all time.

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