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BOSTON Domestic ad spending rose 2.4 percent to $20.3 billion in the first quarter of 2005 compared to the same period a year ago, according to data compiled by Nielsen Media Research, a unit of Adweek parent company VNU.
The $20.3 billion figure excludes syndicated TV and spot radio due to a change in methodology from 2004, Nielsen said.
Spending increased in almost all reported media, led by Spanish-language TV, cable TV and magazines, Nielsen said. Network radio and national newspapers were flat, while coupon advertising and the top 100 spot TV markets registered declines.
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