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Pyro Brand Development has launched its first campaign for Heelys in test markets.
The Dallas agency is using “Freedom is a wheel in your sole” as the tagline in its first television commercial for the sneaker-skate. The 30-second spot intersperses footage of a pair of walking feet with a shot of a sneaker that digitally morphs and convulses on screen. As it does so, the walking feet seamlessly begin gliding.
The spot is airing on MTV in select markets.
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