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PGC to Return Gambrinus Beer to Brash Persona in Ads, Promos
NEW YORK–Readying its first push behind the Pete’s label it picked up six months ago, Gambrinus will tilt the marketing strategy back to the fun, mischievous positioning it enjoyed in its “wicked” days, reversing the lurch to sobriety undertaken just prior to the beer brand’s sale.
In product promotions and radio, print and outdoor ads currently in development at agency PGC Advertising in Dallas, the No.
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