Pushing goodwill

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Goodwill Industries in Central Indiana, a branch of the charitable organization that helps people find jobs, markets itself as a retailer in a new TV campaign from Young & Laramore.

The three 30-second spots break Monday in Indiana and other markets and continue the tagline, “Good clothes. Good prices. Good idea.”

In “Little black dress,” a Goodwill truckdriver reveals a black dress on a mannequin inside his Goodwill truck, professing he has the most prized possession known to man.



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