pump up the video

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Couch potatoes who have separation anxiety when pulled away from the TV may be happy to hear about New Vision Marketing’s latest venture.

The San Diego agency has fashioned a gas pump featuring a 6-by-10-inch TV screen that is activated when the handle is lifted. The pump, now in operation at 10 Exxon stations in the area, offers a three-minute loop of programming comprised mostly of—you guessed it—commercials.

New Vision’s Peter Tawil said his tele pumps are a public service that can help reduce driving stress.



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