Puma Taps Mediumbold for Web Revamp

BOSTON Puma has hired interactive design shop mediumbold here to revamp the athletic footwear and clothing provider’s online presence.

The indie agency’s first assignment is to launch a site touting Puma’s Platinum high-end footwear line, which is sold throughout Europe and in select U.S. retail boutiques. The new Platinum collection will be unveiled in the spring. A new site for the client’s Nuala brand, a line of yoga-inspired footwear designed with model Christy Turlington, is also in development.

“One of the first steps is to define the overall Puma site strategy, then separate sites will be developed for each of Puma’s sub-brands,” said agency representative Martha Ivester. “The sites will roll out beginning in late spring.”

Puma is looking for the shop to “position multiple brands under the Puma umbrella, while still maintaining the unique identity of each to an online consumer,” said Peter Kim, Puma’s international marketing manager for interactive initiatives.

The work is important to mediumbold because of the size and scope and the name recognition of the Puma brand, Ivester said.