Publishers in 2005 scrambled out of holes dug

Publishers in 2005 scrambled out of holes dug during the recession and spent much of the year revamping mature magazines, launching new ones and making sweeping corporate changes—all with an eye toward laying the groundwork to better compete in a fast-changing media environment.

Publishers expect a steady stream of launches next year, particularly in the lifestyle category. One of the higher-profile titles being introduced is Condé Nast’s Men’s Vogue. Also in the works: Martha Stewart Living Omnimedia’s tentatively titled shelter magazine Blueprint (which could launch in May); a high-end food magazine from RDA; and yet another women’s lifestyle title in development at Meredith.