Publicis’ Young Talent Advances

Less than four years after Shon Rathbone and Brent Feldman joined Publicis Mid America to work on the Denny’s account, both have moved up to prominent management positions at the Dallas-based agency.

Feldman, 39, becomes director of account management. His previous title was svp, group account director for Denny’s.

Rathbone, 36, rises to ecd from svp, group creative director. Rathbone’s promotion follows former president and creative Ted Barton’s new role as chairman, CEO, CCO of the Publicis Dialog office in San Francisco. Barton said he remains CCO of the Dallas office, leaving day-to-day creative management in Rathbone’s hands.

As head of creative at both agencies, Barton said he will be able to use the specialites of the shops more effectively. “I know I can count on Shon to work with our Dallas creative team to bring this approach to life,” he said.

In addition to his work on Denny’s, Rathbone played a role in accounts such as BMW Dealers, PowerBar, GlaxoSmithKline and Champion, the agency said. Before joining Publicis, he was president of Chicago startup Rathbone Moncaleano Desir. Earlier, he worked for Carmichael Lynch in Minneapolis and Chicago’s Leo Burnett, Hal Riney and Foote Cone & Belding.

“There aren’t many categories I haven’t been involved in,” Rathbone said. At Hal Riney, he worked on the Subway account. Other clients have included Gatorade, Mack Truck, Rollerblade and Coors Light, he said.

Feldman has 20 years of background working for clients such as Apple, Taco Bell, Bell Atlantic Mobile (early Verizon Wireless) and Allied Domecq’s Sauza Tequila. Previously, he was at FCB, Bozell and Bates New York, where he worked on the Dave Thomas campaign for Wendy’s.

Agency CEO Mark Bateman called the promotions “part of an ongoing effort at Publicis Mid America Dallas to elevate young and talented leaders into management positions.”