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DALLAS Publicis in Mid America promotes the love of sport and performance in its new advertising campaign breaking today for Champion Athleticwear.
Billings for the campaign are estimated to be between $10 million and $20 million, the client said.
“Greed vs. Love” is the first 30-second television spot from the Dallas shop for the athletic apparel manufacturer. It opens with a professional basketball player dribbling a ball during a critical game. The voiceover asks, “When did the logo on your shoe become more important than the heart on your sleeve?” As two boxers fight in a ring with a dollar bill floor, the voiceover continues with, “Where have all the champions gone?”
The commercial then breaks to “real” people playing touch football, competing in a street basketball game, practicing yoga and kickboxing in a gym.
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