Publicis & Hal Riney Flexes Global Muscle

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Publicis & Hal Riney will handle its first global account, Hewlett-Packard’s personal computer division, out of its office here.
Sources said the agency will be staffing up “significantly” to meet the demands of the estimated $25-30 million “global branding assignment,” which it wrested this month from Saatchi & Saatchi in San Francisco.

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