Publicis’ 3Q Revenue Up 7.4%

BOSTON Publicis Groupe has reported a 7.4 percent hike in third-quarter revenue to about $1.2 billion, compared to the same period a year ago.

During the first nine months of 2005, revenue improved about 7 percent to almost $3.5 billion, compared to the same stretch in 2004, according to the Paris-based holding company.

In organic growth terms, factoring out currency fluctuations, revenue for both the third quarter and first nine months improved more than 6 percent.

The company said new-business activity in the quarter was especially strong, echoing competitors Omnicom Group and WPP Group, which last week reported solid third-quarter performances propelled by significant new-business gains.

Publicis said it added $2.1 billion in 3Q net new business from clients such as L’Oreal, Richemont, Wellpoint and Fidelity Investments.

Though 3Q growth in Europe was slow (up 2.3 percent), other regions—such as the Asian Pacific region (10 percent), Latin America (9.6 percent) and North America (7.7 percent)—continued their yearlong positive trend.

“We are understandably pleased with the performance,” said Publicis CEO Maurice Lévy, in a statement. “In view of these results, I confirm my confidence in prospects for organic growth and profitability announced at the end of July, when we raised our target for organic growth to at least 6 percent [for the full year] … and predicted a rise in operating margin compared to 2004.”

—Adweek staff report