Brand MarketingPrune Board Looking for New ShopBy Adweek Staff|October 4, 1993ShareBy Adweek Staff|October 4, 1993SharePLEASANTON, CALIF. – The California Prune Board here has launched a review for its advertising account. The budget this year was reduced to $1.3 million because of crop failure but has averaged $3.8 million since 1988. Incumbent Hal Riney & Partners chose not to participate.Copyright Adweek L.P. (1993) Adweek Adweek