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BOSTON Prospectiv Direct is preparing to launch healthy-individual.com, a site allowing users to opt-in to receive special offers and promotions from various healthcare companies.
The Woburn, Mass., company, which is also the parent of online marketing portal Eversave, will go live with the site next week, according to president Jere Doyle. Users can sign up to receive discounts, promotions and free samples from the company’s partners on everything from health insurance to weight-loss programs. So far, Weight Watchers, Procter & Gamble and pharmaceutical company Wyeth have signed on.
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