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It took only a week to produce and it was just a simple shot of a motorcycle and a tagline. But Della Femina/Jeary and Partners’ first work for American Quantum Motorcycles made quite a splash.
The motorcycle (shown here) looked great, with its luster and trademark Qs. Even the tires looked shiny. But this print ad will be remembered more for its tagline than its brilliant photography.
“For the 65 million men who don’t need Viagra,” it states.
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