Priceline.com Puts Out Feelers

Client Said to Be Looking Beyond Hill, Holliday to New York
By Judy Warner and Kathleen Sampey
NEW YORK–Just weeks after launching a new campaign with actor William Shatner, Priceline.com is exploring other creative resources beyond incumbent Hill, Holliday, Connors, Cosmopulos, sources said.
Priceline has contacted one New York shop and is said to be interested in another. It is believed that a select number of shops, possibly only two, will make presentations in a matter of weeks.
A client official said Priceline was seeking to “broaden its presence in the marketplace,” but added, “The account is not in review.”