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LOS ANGELES Online music subscription service Pressplay said it is launching a search for an agency to handle its creative and media account.
The search will focus primarily on agencies with a West Coast presence, the client said.
The selected agency will be charged with creating a test-marketing program. While a client representative said that billings have not yet been determined, sources estimate that billings could reach $5 million if the test-market campaign is successful.
The client, which has offices in Los Angeles and New York, has not previously worked with an ad agency.
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