Pressplay Seeks First Ad Partner

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

LOS ANGELES Online music subscription service Pressplay said it is launching a search for an agency to handle its creative and media account.

The search will focus primarily on agencies with a West Coast presence, the client said.

The selected agency will be charged with creating a test-marketing program. While a client representative said that billings have not yet been determined, sources estimate that billings could reach $5 million if the test-market campaign is successful.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in