Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
CANNES, France—The Press Lions competition was sealed with a kiss here tonight, with the Grand Prix going to Benetton's provocative "Unhate" campaign showing world leaders kissing, created by Italian agency Fabrica with help from 72andSunny in Amsterdam.
Three executions in particular were honored—the ones with U.S. president Barack Obama and Venezuelan president Hugo Chavez; Palestinian president Mahmoud Abbas and Israeli prime minister Benjamin Netanyahu; and German chancellor Angela Merkel and former French president Nicolas Sarkozy. Notable absent was the campaign's most incendiary image—a photo of Pope Benedict XVI kissing a senior Egyptian imam.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in